Boston Whaler owners! We are conducting a survey to better understand your purchase decision. We value your time, so we’ve kept the survey short. Please take a few minutes to answer the questions below.
1. Boat Year
Boat Year:
2. Boat Model
Boat Model:
3. Below, please select all means you used to make your Boston Whaler purchase decision.
Talked with sales representative
Web site/Internet research
Product test drive
Magazine article review
Television ad
Boat show
Friend/family recommendation
Previous ownership
Brand perception
Other
4. From the items you’ve identified above, please select how helpful each method was in making your purchasing decision; just click on the appropriate box [if the item was not involved in your decision, please click on the NA box for “Not Applicable”].
5. How effective was our Web site in helping you make your purchase decision?
Good
Average
Poor
Suggested improvements:
6. Would you be interested in participating in future research projects that will assist Boston Whaler with developing new boats or planning marketing material?
Yes
No
If yes, please provide contact information:
7. Comments on overall purchase experience or decision,
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